The goal is to define the client's company in three core areas, which will drive your company/subsidiary's growth plans and how the direction of the company is perceived by internal and external parties.
This will influence the company's direction of development, brand identity, and promotion etc.
Mission
What kind of company does the company want to be? What or who is it created for?
Vision
How do you want to impact the world or others in what aspects?
Values
Internal values will drive your business behavior, such as products, prices, employees, etc.







